Spokesperson for Leadership and Subject Matter Experts MR501

This 1-day workshop is designed for policymakers, elected officials, government officials, emergency management directors, and subject-matter experts (SMEs) who may work with the news media before, during, or after an emergency. Argonne’s spokesperson training prepares officials and information professionals to improve their communications skills and employ new ones. In a constructive environment that involves extensive hands-on practice, participants gain a better understanding of (1) the news media; (2) what information the public wants and needs; (3) how to use a message map to develop quotable sound bites; (4) how to take and maintain control of interviews; (5) the effect of body language and other non-verbal communication; and (6) how to conduct a remote interview. Attendees have the opportunity to participate in up to four on-camera interviews.

*Maximum participants 12.

TARGET AUDIENCE

  • Emergency Management
  • Emergency Medical Services
  • Fire Service
  • Governmental Administrative
  • Hazardous Material
  • Health Care
  • Law Enforcement
  • Other
  • Public Health
  • Public Safety Communications
  • Public Works

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This is what participants had to say…

“Exceptional training”

“Outstanding course. Very valuable information and practices! Thank you!

“One of the best courses I’ve taken. The instructors were awesome and the materials and exercises are invaluable. I am really impressed with this training.”

Spokesperson for Public Affairs Professionals MR500 - October 3, 2017 Pueblo, CO

This 1-day workshop, developed for public affairs professionals, prepares participants to work confidently with news media and make their points more effectively. The exchange between reporter and spokesperson helps shape a story; influence the public; and provide important information to targeted audiences before, during, and after an emergency. Participants train on- and off -camera with a skilled team of media experts experienced in how the news business works from the inside out. Workshop participants will gain a better understanding of (1) the role of the Public Information Officer/Public Affairs Officer; (2) how the media functions; (3) what information the public wants and needs; (4) how to use a message map to develop quotable sound bites; (5) how to take and maintain control of interviews; (6) the effect of body language and other non-verbal communication; (7) and how to conduct a remote interview.
*Maximum participants 12.

TARGET AUDIENCE

  • Emergency Management
  • Emergency Medical Services
  • Fire Service
  • Governmental Administrative
  • Health Care
  • Law Enforcement
  • Other
  • Public Health
  • Public Safety Communications
  • Public Works

Intense Spokesperson MR502 October 4, 2017 Pueblo, CO

This 1-day advanced spokesperson training is for experienced public affairs professionals, government officials, and Subject Matter Experts who may be called upon to interact with the news media. Participants engage in a variety of intense and fast-paced media interviews, including one-on-one and three-on-one in-person interviews, a remote interview, and a telephone interview. Message development, methodology, and strategy are continuously reinforced throughout this workshop.
*Prerequisite MR500, 501, FEMA G290 or equivalent.
*Maximum participants 12.

TARGET AUDIENCE

  • Emergency Management
  • Emergency Medical Services
  • Fire Service
  • Governmental Administrative
  • Hazardous Material
  • Health Care
  • Law Enforcement
  • Other
  • Public Health
  • Public Safety Communications
  • Public Works